On September 19, 2023, the 2nd Global Geographical Indications Products Expo, another major bilateral GI display and promotion since the Agreement on the Protection and Cooperation of Geographical Indications between the Government of the People's Republic of China and the European Union in 2020, opened in Luzhou city, Sichuan Province. The Italian National Pavilion opened at six, and Fabio Schina Consul General of Italy in Chongqing,  Maurizio Rasero, Governor and Mayor of Asti, Gianpaolo Bruno, Coordinator of ICE/ITA offices in China and Mongolia, Davide Liberati, Counsellor for Agriculture of the Italian Embassy in China, Yu Xianhe, Deputy Secretary of the CPC Luzhou Municipal Committee and Mayor of Luzhou, Li Tangbing, Member of the Standing Committee of CPC Luzhou Municipal Committee, Wu Zhengping, Director-General of the Department of Foreign Trade Development of the Ministry of Commerce, Yang Shuanchang, President of the CEATEC-EUWC, attended the opening ceremony.

Co-hosted by the Italian Embassy in China, the Italian Foreign Trade Commission (ITA) and jointly organized by the Italian Chamber of Commerce of China, the Italian National Pavilion has a total area of 200 square meters. More than 60 kinds of Italian GI products certified by the Agreement are displayed in the pavilion, among which 24 GI products have been tasted through a series of activities, including 14 kinds of wine, 7 kinds of cheese, 1 kind of meat products and balsamic vinegar and spirits.